Peter Willoughby - CEO

Peter has worked in the referral marketing sector for almost two decades, starting off with the utilities sector and then diversifying into the rapidly growing nutritional market. Prior to this he was employed by Kleinwort Benson Corporate Finance specializing in the technology and IT sectors and entered the referral marketing sector in 1997. He is widely recognized in the industry for his part in the creation and implementation of a structure and marketing strategy that led to the success of one of today’s top FTSE 250 companies.